A campaign exploring digital and physical materiality.

Photo: Coutesy of Sto & You+Pea, 2024

PROJECT —
Kaleidoscope

Year —
2024

CLIENT —
Sto

ROLE —
Brand Strategy
curation
Creative Direction
producer

Kaleidoscope is a biannual commission intended to showcase the facade material manaufacturer, Sto's physical and digital materials. While also being a live testing ground in application techniques and real world problem solving.

This mockup by You+Pea gave Sto the opportunity to explore the role of game design softwares, like Unreal Engine, in Architects design processes today and in the future. 

The campaign spanned print magazine, an exhibition element, documentary video and online content. 

>Watch the video in full here.