A playful online game concept for exploring building materials

All imagery: Coutesy of Sto & You+Pea, 2024

PROJECT —
Material game platform

Year —
2024

CLIENT —
Sto

ROLE —
Brand Strategy
Creative Direction

Sto aimed to integrate its digital PBR materials into the inspiration stage of architects' design processes. At the same time, Sto’s global marketing teams required a steady stream of high-quality visual content for social media.

In collaboration with You+Pea, we developed the concept for a playful, immersive, and interactive web-based game platform. The vision was to create a space where architects could explore Sto’s material textures and color combinations in real-time.

Using 3D-modeled components and columns inspired by diverse architectural styles, users would be able to design and build dynamic scenes, adjusting lighting and weather conditions to enhance the atmosphere. While the project remained at the concept stage, it laid the foundation for an innovative approach to material visualisation.